A Design Agency
For Everyday Life

Our focus: creating products and symbols that are an integral part of everyone’s environment.

We design for the many, striving to deliver a bold, distinctive vision imbued with sensitivity.

Enhancing daily life, delivering innovative solutions, and enriching everyday experiences—these are the promises we strive to keep. Our creations are thoughtfully designed to resonate with purpose and to make a lasting impact.

At the heart of our philosophy is a deep commitment to people, addressing both their logic and emotions through meaningful design.

Our Talents

Explorers

Strategists

Lucas

Creatives

Concept Developers

Collaborators

Audrey Masure

Partners

Visionaries

0 1 2 3 4 5 6 7 8 9

0 1 2 3 4 5 6 7 8 9

0 1 2 3 4 5 6 7 8 9

0 1 2 3 4 5 6 7 8 9

Éric Rhinn fondateur Avant Première

Luc Jozancy fondateur Avant Première

Avant Première Agency
Creation and Foundation
By Éric Rhinn and Luc Jozancy

Vitasaveur Groupe Seb

VITASAVEUR
GROUPE SEB

Over 200 products designed and developed for Groupe SEB since 1994.

Trains TER SNCF

TER TRAINS
SNCF

Brunel Awards,
Madrid, Spain

Chaise Alu

ALU CHAIR

Part of the permanent collection at the Musée des Arts Décoratifs, Paris.

métro de ParisRATP

Paris Metro Interior

Design of the Year 2008,
Railway Interiors Expo,
Cologne, Germany

Culinary collaboration with Chef Jamie Oliver.

Cookware Groupe Seb

COOKWARE
GROUPE SEB

More than 20 years of partnership with the brand.

Skis et snowboards Dynastar

DYNASTAR SKIS & SNOWBOARDS

Etoile de l’Observeur du Design
Paris, France

Brand designers and developers of numerous products for over 20 years.

Mobilier  Matière Grise

Furniture
Matière Grise

Chaise bébéCombelle

COMBELLE
BABY CHAIR

Rénovation Intérieure Thalys

THALYS INTERIOR RENOVATION

Refurbishment of the Year 2009,
salon Railway Interiors,
Amsterdam

Vélos en libre service Effia

SELF-SERVICE BIKES
EFFIA

Étoile de Observeur du design, Paris, France

BHNS mettisMetz métropole

BRT METTIS
METZ MÉTROPOLE

ECW Comfort Label Best Bus 2013, ECW Design Label Best Bus 2013, ECW Grand Award Best Bus 2013, Busworld Expo, Kortrijk, Belgium

Téléphérique Brest Métropole

BREST
URBAN CABLE CAR

France’s first urban cable car system.

Actify Groupe SEB

Actify
Groupe SEB

A global success with 10 million units sold.

One of the world’s largest urban mobility projects.

Métro et bus de Riyadh

Riyadh Metro & Bus

Balance Body Partner Groupe Seb

Balance Body Partner
Groupe Seb

Borne short edition

SHORT EDITION KIOSK

Selected by Francis Ford Coppola for his Zoetrope Café, San Francisco.

Tramway de Luxembourg

LUXEMBOURG TRAMWAY

Gamme de maroquinerie  Sacar

LEATHER GOODS COLLECTION
SACAR

Bornes E-totemAtomelec

E-TOTEM CHARGING STATIONS
ATOMELEC

Design of electric charging stations, a key topic for the future.

Train OxygèneSNCF

Train Oxygène
SNCF

MINISTRY OF ECOLOGICAL TRANSITION

A new generation of metro gradually deployed across 10 lines from late 2025 to 2030.

Métro de Paris MF19

PARIS METRO MF19
ÎLE-DE-FRANCE MOBILITÉS