Avant première | Agence de design à Lyon

Agency

About us

THIRTY

YEARS

OF CREATIVE

INSPIRATION
Our activities
- DESIGN MANAGEMENT
  
  Guiding creation. Developing methods and tools required for the creative process to define actions, streamline choices and rally stakeholders around shared objectives: Identity audits, Design audits, Identity strategies, Design strategies, Methodological support, Creative specifications, Design guides, White Papers.
  
  See projects
- PRODUCT DESIGN
  
  Granting meaning, form and use. Optimising the use and functions of everyday objects all while revealing a strong, distinctive image built upon innovation and empathy. An image that speaks to people, imparts meaning and creates ties: Capital goods, Industrial and consumer products, Furniture.
  
  See projects
- GRAPHIC DESIGN
  
  Revealing through image. Reinterpreting your identity, developing new forums for  expression, rewriting codes to bring about a powerful, distinctive, legitimate approach, respecting your brand's history, values and ambitions: Logotypes, Graphic charters, Publishing, Web design, Interface design, Signage, Product visuals, Packaging, Communication.
  
  See projects
- TRANSPORT DESIGN
  
  Humanising transport. Inventing new urban experiences, creating pleasant living environments where travel is no longer a requirement but rather a choice, and thereby promoting the development of eco-civic approaches. Equipment for public spaces and services: Transport materials, Urban furniture, Signage.
  
  See projects
Our expertise
- ASSISTING YOUR BRAND
  
  A brand's strength, credibility and sustainability depend on its ability to develop a specific coherent framework, whether it does so through its products or its communications. We are committed to revealing your brand's DNA and offering a wide range of actions allowing you to manage and deploy your product and graphic identities with cohesion and continuity to establish a well-organised, clear and intelligible system.
- PROMOTING YOUR REGION
  
  For institutions, each and every design and communication action is an opportunity to dialogue with the public. We use our expertise to benefit the cultural heritage and identity of local communities and relations with the public. Our aim is to help your institution grow by defining a strong, far-reaching service identity.
- DEVELOPING INNOVATION
  
  Innovation is a major growth driver for our industries and design is one of its accelerators. Our engineering expertise and our R&D partnerships allow us to interact very early on in the design process. Thanks to tailored innovation processes, we generate and showcase innovative concepts in terms of image and function.
- INTEGRATING DESIGN
  
  Design is recognised as a major economic driver but its integration as a working process requires methodology and tools. Our design management expertise relies on our extensive skills and experience, allowing us to provide companies seeking to establish an initial design approach with training and operational support.

News

Trains SNCF

Trains SNCF

Avant-Premiere, in association with CAF, signs the design of new Intercity trains for the French Railway SNCF.

SEE PROJECTS
Walter® Aldes

Walter® Aldes

Walter® is the first connected companion to measure and control indoor air quality. Its design is inspired by the objects of the habitat…

SEE PROJECTS
Charging Stations e-totem

Charging Stations e-totem

SEE PROJECTS
Urban Furniture Picture Bench

Urban Furniture Picture Bench

Avant Première created Picture Bench, an urban furniture that offers both a seat and a frame of the panorama…

SEE PROJECTS

Projects

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DESIGN MANAGEMENT
PRODUCT DESIGN
- Cooking / Tableware
- Well-being / Health
- Public services / Institutions
- Equipment / Industry
- Furniture / Housing
- Children
- Daily / Leisure
GRAPHIC DESIGN
TRANSPORT DESIGN
- Tramways
- Trains
- Other modes
- metros
- buses / BRT
- Services
Customers

Emosens

Connected Diffuser

SNCF

Trains

Oslo

Tramway

MATIÈRE GRISE

Smack Stool

Aldes

Walter®

Seb Group – Tefal

Bodypartner

Newtone Technologies

Colorface

e-totem

Charging Stations

MATIÈRE GRISE

Armchairs and Sofas

Paris

Metro

Anvers, Gand and Kusttram

Tramway

Aldes

T-One® Aqua air

Picture Bench

Urban Furniture

Bangkok

Metro

CITY OF RIYADH

Bus

IPM France

Kiosk

Jacob Delafon

Shower tray

Luxembourg

Tramway

Sacar

Office range

CITY OF RIYADH

Metro seats

MATIÈRE GRISE

Furniture and accessories 2

RTM

BRT

Veolia Water

Oleis

CITY OF RIYADH

Metro

e-totem

Charging stations

Aldes

Easy Home®

Sacar

Travel range

Compagnie Française des Crayons

New ranges

Sytral - Lumiplan

passenger information system

Sacar

Visual identity

Crouzet Automation

EM4 Automation solution

Seb Group – Tefal

Actifry

Compagnie Française des Crayons

Visual identity

RTM

Hybrid electric bus

Be Relax

Travel accessories

SNCF

TER

Short Edition

Short story distributor

MATIÈRE GRISE

CHR

Chef & Sommelier

Wine accessories

CITY OF DIJON

Tramway

Sacar

Daily range

Pôle Européen de Plasturgie

NAW (Not A Watch)

Cuisinox

Ycône

MATIÈRE GRISE

Auster

RHÔNE-ALPES REGION

BROCHURE

Seb Group – Tefal

BATHROOM SCALE

Côte Basque-Adour

Bus

LE HAVRE

LIA NETWORK

Link’s

Street Food

Birmingham

Tramway

Seb Group – Tefal

JAMIE OLIVER

Aldes

Inspir’Air

CITY OF METZ

Mettis network

GROSFILLEX

STADIUM SEATING

Eau de Sail

Tectonic Mineral Water

Escape

Naos travel cot

CITY OF SAINT-ÉTIENNE

Tramway

Seb Group – Tefal

BREAKFAST

MÉDARD DE NOBLAT

Art de la table

Utrecht

Tramway

ALSTOM

Tram Train

CITY OF ORLÉANS

TAO NETWORK

QUECHUA

CROSS-COUNTRY SKIS

CRI DU KANGOUROU

WEBSITE

HAUTE-SAVOIE DEPARTMENT

LIHSA NETWORK

BOIRON

STORAGE RANGES

CITY OF BREST

Tramway

COMBRICHON

PRODUCT RANGE

CAF

Train

THALYS INTERNATIONAL

TGV

BIOMET

MEDICAL FURNITURE

MATIÈRE GRISE

HEGOA RANGE

DRÔME-ARDÈCHE

CARPOOLING

CITY OF BESANÇON

Tramway

Seb Group – Tefal

KITCHEN SCALE

Seb Group – Tefal

PRESSURE COOKER

SUBSONIC

PS3 CONTROLLER

NÉOS

CONTAINER

RATP

PARIS METRO

CITY OF BREST

Cable Car

Seb Group – Tefal

INNOVATION PROCESS BOOK

EUROCAVE

SOWINE

DYNASTAR

SKIS AND SNOWBOARDS

Seb Group – Tefal

NUTRITIOUS AND DELICIOUS

CITY OF SAINT-ÉTIENNE

STAS NETWORK

CITY OF NICE CÔTE D'AZUR

Tramway

MERCEDES-BENZ

CITEO

CITY OF SAINT-ÉTIENNE

VÉLIVERT

MATIÈRE GRISE

ZEF RANGE

RHÔNE-ALPES REGION

TER

EFFIA 

SELF-SERVICE BICYCLES

Seb Group – Tefal

INTENSIVE RANGE

BAKER TILLY FRANCE

GRAPHIC CHARTER

COMBELLE 

BABY HIGH CHAIR

CITY OF SAINT-ÉTIENNE

DESIGN GUIDE

MATIÈRE GRISE

COMMUNICATION

Tramway

Seb Group – Tefal

INFORMAL APPLIANCES

MATIÈRE GRISE

FURNITURE AND ACCESSORIES

Seb Group – Tefal

COOKWARE

DYNASTAR

Identity and communication

RATP

Access Control Gate

CITY OF SAINT-ÉTIENNE

Park-and-Ride

CITY OF METZ

METTIS WHITE PAPER

Team

30 YEARS OF CREATIVE INSPIRATION

Avant Première is an independent agency founded in 1988 by Eric Rhinn and Luc Jozancy, two passionate, committed designers.

Sensitive and attentive to new lifestyles, Avant Première strives to bring out the meaning behind your project and give it that extra spark it needs to reach your target audiences, today and in the future.

Our agency is made up of approximately twenty employees with complementary profiles including identity and design strategy experts, industrial designers, graphic artists, 3D designers, engineers, colour artists and layout artists.